WHY IT’S WOW
- New “Naked Technology” feels like nothing’s on the hair!
- Unique ”shake-to-activate” bi-phase formula features one-part powerful, natural hydrating oils + one-part breakthrough curl-bundling polymers for bouncy, defined “naked curl” results
- The proprietary Profaxil-18 Complex™ breaks up large oil particles (hemi-squalane [a natural alternative to silicone], Jojoba, Rice Bran, Passion Flower, and Grape Seed Oils) to micro-disperse rich moisture that smooths, silkens and defrizzes curls without weight or greasy feel
- Weightless polymers bundle curls without crunch, weight or stickiness for full, beautifully-defined styles
There’s a good chance one of Gail Federici’s game changing hair products has touched your strands at one point or another. As the founder and CEO of Color Wow and co-founder of John Frieda, she has launched some of the most innovative haircare products that have changed the beauty industry.
When asked “Who is your ultimate female inspiration and why?“
Gail replied: “I don’t know that I have an ultimate female inspiration. There are many. When I was younger, it was Audrey Hepburn. I was influenced by her movies, admired her grace, the fact that she left a brilliant career to bring up her kids, her commitment to helping children around the world who were suffering as Good Will Ambassador to Unicef. As I got older and learned more about Ruth Bader Ginsberg she became a real inspiration. Her tenacity, her work ethic, the impact she’s had on women’s rights and racial equality. She was a real “fighter” not only when it came to “justice” but also when it came to her own health. She was fearless and never gave up.”