The Trade St Jam Co “spoonable” jams are very different from typical jams.
They don’t use pectin, thickeners, stabilizers or extra sugar to thicken their products (that’s a good thing!).
Therefore, the texture is less viscous than common brands.
Keeping your jam refrigerated will make it thicker, and for baking applications, feel free to heat jam with a bit of cornstarch.


Trade St Jam Co is a woman- and Black-owned business founded by Ashley Rouse, a trained chef who loves to experiment with flavors and create the unexpected.
Ashley creates fruit forward and clean tasting vegan jams that are low in sugar and high in flavor.
She teaches jam classes to kids at underprivileged schools and aspires to use residual jams to feed the less fortunate, two efforts that are near and dear to her heart.